VNR/SMT packages are a hot PR tool. (video news releases and satellite media tours): An article from: Public Relations Quarterly Review
This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on December 22, 1996. The length of the article is 1116 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Combined video news release (VNR) and satellite media tour (SMT) packages are gaining popularity as public relations tools. One of their attractive benefits is their cost-effectiveness, with companies saving more than ,000 in making a package than separate VNR and SMT projects. A VNR/SMT package works in such a way that the VNR is distributed first to as many television reporters as possible, while the SMT is conducted about a week later. The SMT paves the way for the distribution of the VNR to more television stations. To ensure the success of a VNR/SMT campaign, companies should test their story ideas by surveying television stations, complete their VNRs, leave the SMT to an independent expert, record a separate interview of a VNR spokesperson during the SMT, and encode both the VNR and SMT.
Citation Details
Title: VNR/SMT packages are a hot PR tool. (video news releases and satellite media tours)
Author: Douglas Simon
Publication:Public Relations Quarterly (Magazine/Journal)
Date: December 22, 1996
Publisher: Public Relations Quarterly
Volume: v41 Issue: n4 Page: p36(2)
Distributed by Thomson Gale
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